Using RFID technology, consumers can scan products and access information about a product, such as:
- its carbon footprint (CO2 production)
- other waste/pollution produced
- how far it traveled to reach the place of purchase
- what percentage of recycled products are used in the manufacturing
process
- how this product will be disposed of/recycled
- the environmental policy of the manufacturer
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Web pages are colour coded to allow for easy identification of “greener” products
The webpages contain links to further pages with different levels of information. For example, a plastic bottle may contain 20% plastic recycled. The consumer can then access information about the recycled materials and the process of their production
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